Princess was founded in Italy during 2012 by Michele Tait. Tait’s passion for wine started at a young age, where he worked on his father’s vineyard. With a strong foundation and understanding of the demands to grow grapes used in wines, Tait went on to become a Master of Wine. Born from his 25 year experience in the wine industry, Tait founded Princess, a family-owned, Italian winery. Today, Princess winery leverages Tait’s experience with traditional winemaking to deliver premium, non-alcoholic wines suitable for the sophisticated, non-alcoholic wine consumer.