When Michele Tait founded Princess back in 2012, it marked the beginning of something special. Born and raised in Trentino, Italy, Michele was a passionate wine-lover practically from birth -working on his father's vineyard and ultimately becoming a Master of Wine.
It's no wonder that his 25 years of experience in the wine industry led to the creation of a family-owned Italian beverage company specialising in de-alcoholised wines.
Here at Princess, they use Michele’s traditional winemaking knowledge to bring you the finest selection of non-alcoholic premium wines around - perfect for any sophisticated non-alcoholic consumer.
Discover all of their wines here!